The second season of the Disney+ drama "Rivals" has brought a surge of excitement and tourism to the West of England, particularly to the towns of Corsham and Berkeley. The series, based on Dame Jilly Cooper's popular novels, features a stellar cast including Aidan Turner, David Tennant, and Danny Dyer, and has been a significant boost for local businesses. The show's production has transformed these locations into must-visit destinations, attracting tourists eager to explore the spots where their favorite scenes were filmed.
One of the key locations, Corsham, has seen a notable increase in footfall since the filming. The town's charm and the presence of the cast and crew have made it a popular stop for visitors. The Cosy Club and the Harbour Hotel on Corn Street were used as filming locations, doubling as a London hotel. Actor Emily Atack shared her experience on Instagram, further fueling the town's popularity. The Town Hall was also transformed into a polling station for the show, adding a unique touch to the filming process.
Sharon Jefferys from Corsham Town Council noted the positive impact, stating, 'We've had a definite upturn in footfall. People want to see where it was filmed because it's so popular.' This surge in tourism has brought a new energy to the town, with more visitors than ever before.
Berkeley Castle, another filming location, has also experienced the benefits. The castle grounds were used for polo and lunch scenes, and the presence of the film crew and cast was described as 'rather fantastic' by Charles Berkeley, the custodian. The scale of the production surprised him, as it created a mini filming village around the castle, allowing for the recreation of various scenes. The funds raised from hosting the show have been crucial for the castle's repairs and maintenance, ensuring its longevity.
The impact of the filming extends beyond the immediate locations. The series has put the West of England on the map, attracting attention to the region's beauty and charm. The Cotswolds and London, represented by these towns, have become desirable destinations for tourists and locals alike. The all-star cast and the show's popularity have further fueled interest, making it a must-see for fans of the genre.
In my opinion, the success of "Rivals" in bringing these West towns to life is a testament to the power of television in shaping our perceptions and driving tourism. It highlights the potential for local businesses and communities to thrive through strategic partnerships with the film industry. As an expert commentator, I believe this trend could be further explored and capitalized on, creating a sustainable and mutually beneficial relationship between the film industry and local destinations.
